Retention by Design: Driving Growth for Lester Glenn Auto Group
Kerry Monica and John Perillo invested in a comprehensive retention program that has delivered an additional $274,000 in monthly labor and parts revenue.
Kerry Monica and John Perillo invested in a comprehensive retention program that has delivered an additional $274,000 in monthly labor and parts revenue.
The future is undecided but investing in flexible payment and financing options, multichannel advertising, and lead attribution can create a competitive edge.
Fidelis PPM execs will be at this month's NADA Convention & Expo to show dealers how to track, measure and evaluate the effectiveness of loyalty programs like its customized prepaid maintenance program.
Are your investments working for you? Dealers who fail to test automated systems risk losing precious capital.
The magazine’s back-page columnist lays out a plan for getting customers to pull the trigger on a new car. All it takes is a little tech and the right data.
Special finance expert Greg Gloebel explains how he would spend his advertising dollars to attract credit challenged customers in today’s market.
Dealers open up their social media playbooks, and reveal the dangers and challenges of building and maintaining an online reputation.
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