Protect Your Reputation to Beat Your Competition
One of the greatest factors influencing the ability to attract new customers rests in managing customer reviews.
One of the greatest factors influencing the ability to attract new customers rests in managing customer reviews.
Friendemic analyzed over 4.2 million franchise dealer review records from January of 2017 through August of 2019 and found that the number of reviews over 4 stars has grown as a percentage of all reviews.
As vehicle margins continue to compress, dealers need to differentiate themselves beyond vehicle prices and offer consumers a premium experience. An excellent reputation and finding the right vendor to manage it are vital first steps.
Podium has joined Kia Motors America as a preferred provider in the factory’s Social Media & Reputation Management Program for U.S. dealers.
Dealer-FX has joined Mitsubishi Motor Sales Canada’s list of preferred marketing partners, expanding its factory partnership to include Tier 3 programs.
The company’s directors say Reputation Butler tackles a problem that dealerships face almost daily: monitoring and keeping track of online consumer reviews on countless platforms.
Hadeed Carpet Cleaning filed a defamation suit against seven anonymous Yelp reviewers and subpoenaed Yelp for their identities. A Virginia court found that the website must release the identities because the reviewers might not be real customers, and therefore their reviews are not protected by the First Amendment.
Lawsuits filed by Edmunds and Yelp against firms posting fake reviews serve as another reminder of the high-priced battle review sites are waging to maintain their influence on consumers.
Taking a customer-first approach to the buy-here, pay-here business can minimize your repossessions and encourage repeat and referral business.
Technology insider says no dealership should be without a CRM tool — that’s unless your operation closes 100 percent of its customers on the first try.
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