Peak Insight Report Points to Continuing Strength of Showroom Conversion Rates as Inventory Remains Low
The quarterly report aims to reveal the top converting lead sources and partners as detailed through DealerPeak’s proprietary backend data.
The quarterly report aims to reveal the top converting lead sources and partners as detailed through DealerPeak’s proprietary backend data.
DealerPeak analyzed the CRM transactions running through their system in 2021 and reveals best converting website providers, digital retailing platforms, and even the manufacturers who best converted leads to sales this last year.
As you look at better serving your customers, consider using your CRM in new ways and for better customer insights.
While most CRM's have less than 10% utilization due to the complexity for the end-user, CarDog see over 60% utilization due to the fact it was built with the independent vehicle dealer in mind.
Using DealerPeak integrated with Dealer Wizard, dealer groups are now able to see across locations and create and distribute offers that are close or equal to the customer’s current payment.
DealerPeak feels well positioned to help dealerships bring customers back to lots as sales recover from the chip shortage this summer and bolster their service business as retail demand wanes.
Their most recent CRM innovation goes by the name CarDog, and is a first-of-its-kind program designed to cater to the needs of the smaller, independent dealers.
Flick Fusion was chosen as the preferred video marketing provider for DealerPeak’s full system CRM, website and desking solutions, the company announced.
Auto/Mate announced an integration of its dealership management system with DealerPeak’s customer relationship management solution to benefit customers using both systems.
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