Edmunds Announces Four Executive Hires
Edmunds.com has appointed four new executives to its leadership team in the marketing and dealer business segments.
Edmunds.com has appointed four new executives to its leadership team in the marketing and dealer business segments.
Millennial car buyers are leasing vehicles at a higher rate than the overall car-buying population, according to analysis from Edmunds.com.
Edmunds.com has opened registration for its Used+ used-car sales program, which offers shoppers a vehicle-protection plan and a $200 gas card. Asked if the program might lead Edmunds into F&I product sales, a spokesperson said '... It is an option we would be open to exploring.'
Edmunds.com updated its mobile app with a new feature that allows shoppers to send text messages to dealers.
Sales of certified pre-owned vehicles hit an all-time high of 2.3 million units sold in 2014, according to the latest Used Vehicle Market Report from Edmunds.com.
Mercedes-Benz and BMW saw significant traffic spikes on Edmunds.com after ads from the two companies ran during the Super Bowl, according to real-time analysis from Edmunds.com.
Edmunds.com has acquired mobile startup CarCode, a service that lets customers and dealers engage in one-on-one text messaging. It is the first acquisition for the online car-shopping website.
Edmunds pulled an online ad campaign last week for its Price Promise program after dealers complained it portrayed them as ‘bad guys’ in the car-shopping process.
The startup has appointed former Edmunds CEO Jeremy Anwyl to its advisory board. It also completed a round of seed financing that will help it increase its dealer count.
The integration allows a dealership’s DMS to trigger a customer survey and seamless feed that feedback to Edmunds.com.
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